Many people are unaware that an individual can preplan his or her funeral so grieving relatives will not have to. Funeral homes trying to reach this market segment should use primarily___________ segmentation.
A)Psychographic
B)Behavioural
C)Geographic
D)Demographic

Question

Quizplus · Accepted Answer

Psychographic segmentation focuses on understanding the attitudes, values, beliefs, and interests of a target market. In this case, funeral homes can use psychographic segmentation to reach individuals who value the importance of preplanning their funeral to relieve the burden on their grieving relatives. This approach allows funeral homes to tailor their marketing efforts and messaging to this specific group of individuals who share a common mindset, rather than using general demographic or geographic criteria.

Many People Are Unaware That an Individual Can Preplan His