Pepperidge Farm has developed new thick-sliced French Toast Swirl bread. The company realizes most people who eat toast for breakfast, see it as a side dish. Pepperidge Farm's ads advise consumers of this bread that this new product "doesn't go with breakfast. It is breakfast." Which segmentation variable is being used in this example?
A)family size
B)behavioural
C)demographics
D)psychographic

Question

Quizplus · Accepted Answer

The segmentation variable being used in this example is behavioural, as the ad is targeting consumers based on their behaviour of viewing toast as a side dish for breakfast.

Pepperidge Farm Has Developed New Thick-Sliced French Toast Swirl Bread