According to Bestor in "How Sushi WenGlobal," few North Americans ate bluefin tuna before the international markefor sushi developed, preferring instead to fish for tuna as a sport.

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Bestor states in the article that "few North Americans had ever heard of, much less eaten, bluefin tuna before the international market for sushi developed." He also notes that before the demand for sushi, tuna fishing was primarily a sport in North America.

According to Bestor in "How Sushi WenGlobal," Few North Americans