The presentation of a stimulus following a behavior that increases the future rate of that behavior is called:
A) Natural reinforcement.
B) Positive reinforcement.
C) Negative reinforcement.
D) Absolute reinforcement.

Question

Quizplus · Accepted Answer

Positive reinforcement is the presentation of a stimulus that strengthens or increases the frequency of a behavior. It is positive because it involves presenting a stimulus (as opposed to taking one away, which is negative reinforcement). The other answer choices are incorrect: natural reinforcement is not a recognized term in behavior analysis, negative reinforcement involves the removal of an aversive stimulus to increase behavior, and absolute reinforcement is not a concept in behavior analysis.

The Presentation of a Stimulus Following a Behavior That Increases