Which theorist is associated with the idea that information not actively attended to is not lost; rather, it simply decreases in signal strength and is therefore not given any significance or future attention?
A) Treisman
B) Atkinson
C) Sperling
D) Broadbent

Question

Quizplus · Accepted Answer

Treisman proposed the attenuation theory of attention, which suggests that unattended information is not completely filtered out, but rather its signal strength is attenuated or decreased. This means that the unattended information is available for processing if it becomes relevant or important later.

Which Theorist Is Associated with the Idea That Information Not