When a firm uses a push strategy, it:
A) Attempts to build strong customer demand for a product which it hopes will, in turn, encourage wholesalers and retailers to carry the product
B) Must expect to have a larger promotional budget than if it followed a pull strategy
C) Understands that advertising is the key to successful market development
D) Offers direct inducements to potential wholesalers and retailers to encourage them to carry a product
E) Must immediately follow it by implementing a pull strategy

Question

Quizplus · Accepted Answer

A push strategy involves offering direct inducements to potential wholesalers and retailers to encourage them to carry a product. This can include offering discounts, providing marketing materials, or even providing training to sales staff. The goal is to push the product into the market and create demand through supply chain partners.

When a Firm Uses a Push Strategy, It