The complex nature of the relationship between company and customer has created a need for team selling.

Question

Quizplus · Accepted Answer

The complex nature of the relationship between company and customer, including factors such as multiple decision-makers, differing needs and preferences, and long buying cycles, has led to the need for team selling in many industries. Team selling involves multiple representatives from the company working together to meet with and sell to the customer, in order to provide a better understanding of the customer's needs and a more tailored solution.

The Complex Nature of the Relationship Between Company and Customer