Which of the following statements about marketing cost analysis is true?
A) Marketing productivity focuses on the sales or profit output per unit of production input
B) The purpose of marketing cost analysis is to estimate customer relationships by territory, customer, and channel of distribution
C) When given a choice, sales managers prefer to use marketing cost analysis more than sales analysis for managing the sales function
D) Marketing cost analysis focuses on the results achieved to determine if the returns justify the expenditures
E) Any accounting system can be easily adapted to give the information needed for a marketing cost analysis

Question

Quizplus · Accepted Answer

Marketing cost analysis focuses on evaluating the results achieved to determine if the returns justify the expenditures. This helps businesses to identify areas of overspending and focus on areas that are generating the best return on investment. Option A is incorrect because marketing productivity is a measure of output per unit of input, while marketing cost analysis is a tool for evaluating the return on investment. Option B is incorrect because customer relationships are typically assessed through customer relationship management (CRM) and not marketing cost analysis. Option C is incorrect because both marketing cost analysis and sales analysis have their uses in managing the sales function, and it depends on the specific needs of the business. Finally, option E is incorrect because a marketing cost analysis requires information that is unique to the marketing function and may not be readily available in a standard accounting system.

Which of the Following Statements About Marketing Cost Analysis Is