All of the following are disadvantages associated with a marketing cost analysis EXCEPT:
A) The high cost of the data needed for the analysis
B) The difficulty associated with determining allocation bases
C) The amount of detail information needed for an analysis
D) The lack of tangible profit as a result of such an analysis
E) The need for a sophisticated computer system to perform such an analysis

Question

Quizplus · Accepted Answer

A marketing cost analysis can provide tangible benefits such as identifying profitable marketing channels and optimizing marketing spending, so there is not a lack of tangible profit as a result of such an analysis. However, the other options listed are all potential disadvantages of a marketing cost analysis.

All of the Following Are Disadvantages Associated with a Marketing