Which of the following statements describes a disadvantage associated with marketing cost analyses?
A) The financial data need to be available in great detail
B) Some of the data needed for the analysis is costly to generate
C) Marketing cost analysis requires a sophisticated information system
D) There is sometimes great difficulty involved with allocating expenses to the satisfaction of all concerned
E) All of the above describes disadvantages associated with marketing cost analyses

Question

Quizplus · Accepted Answer

All of the statements listed describe potential disadvantages associated with marketing cost analyses. The financial data needed for the analysis may not be available in sufficient detail, some of the data may be expensive to generate, conducting marketing cost analysis generally requires a sophisticated information system, and allocating expenses can be a challenging process.

Which of the Following Statements Describes a Disadvantage Associated with Marketing