Which of the following would NOT qualify as a discontinuous innovation?
A)Voice over internet protocol (VOIP) telephony
B)Gene therapies for cancer treatment
C)Flat bed sleeping in business class airline cabins
D)The Internet

Question

Quizplus · Accepted Answer

Discontinuous innovation refers to a new product or service that significantly changes consumer behavior or the market. VOIP, gene therapies, and the Internet are all examples of discontinuous innovations because they introduced groundbreaking changes. Flat bed sleeping in business class, however, is an improvement on an existing service rather than a market-changing innovation.

Which of the Following Would NOT Qualify as a Discontinuous