A wide range of methods and techniques are available for identifying potential innovations in the external environment.Some of these are more suited to radical innovations than more routine product development.Which of the following techniques is least effective for identifying radical innovations:
A)Lead user involvement.
B)Market and customer segmentation.
C)Focus groups.
D)Scenario planning.

Question

Quizplus · Accepted Answer

Market and customer segmentation is generally used for identifying more incremental product improvements as it involves dividing a larger market into smaller groups with similar needs and characteristics. This helps companies tailor their products and marketing efforts to specific segments. However, it may not always lead to the identification of radical or breakthrough innovations. The other techniques listed (lead user involvement, focus groups, and scenario planning) are better suited to identifying radical innovations.

A Wide Range of Methods and Techniques Are Available for Identifying