Powerful multinational firms:
A)care more about the numbers of items sold, not about quality products.
B)suppress innovation because consumers are not willing to pay for very high quality goods.
C)would never suppress quality that increases the value of the firm.
D)suppress innovation, especially concerning built- in quality, because it would cannibalize into its own sales.

Question

Quizplus · Accepted Answer

Powerful multinational firms understand that maintaining product quality and consumer trust is essential to the value of their brand, and therefore they would not purposefully suppress quality. Their focus on numbers of items sold does not necessarily mean sacrificing quality.

Powerful Multinational Firms