The resource-based model assumes that firms may form a competitive advantage by having resources that are rare or costly to imitate.

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The resource-based model of competitive advantage suggests that firms can achieve a sustained competitive advantage by possessing resources that are rare, valuable, difficult to imitate, and non-substitutable. This view is based on the idea that a firm's internal resources and capabilities are more important drivers of competitive success than external factors, such as market conditions or industry structure.

The Resource-Based Model Assumes That Firms May Form a Competitive