Matt is conducting research on consumer preference for different products.Matt has participants provide a rank order of the products they prefer.By asking for a ranking of their preferences, Matt is using an) ________scale.
A)ordinal
B)nominal
C)ratio
D)interval

Question

Quizplus · Accepted Answer

By asking for a rank order, Matt is using an ordinal scale, which allows for the ranking of items in a specific order but does not necessarily indicate the exact difference between items. Nominal scales simply categorize items without any intrinsic ranking or order, ratio scales have a true zero point and allow for comparison of ratios between items, and interval scales have equal intervals between points but no true zero point.

Matt Is Conducting Research on Consumer Preference for Different Products