An ideal marketing objective is ________.
A)idealistic, quantifiable, and consumer-oriented
B)realistic, qualitative, and competitive
C)time specific, realistic, and quantifiable
D)quantifiable, research-based, and without regard to ethics

Question

Quizplus · Accepted Answer

An ideal marketing objective should be time-specific (have a deadline), realistic (achievable), and quantifiable (measurable). It should also be consumer-oriented (focused on meeting the needs of the target market) rather than solely competitive, and should be ethically sound. A qualitative approach may be useful, but should ultimately be supported by quantitative data. Therefore, option C is the best choice.

An Ideal Marketing Objective Is ________