Charging different prices to different customers when these price differences are not a reflection of cost differences is called price ________.
A)discrimination
B)targeting
C)valuation
D)costing

Question

Quizplus · Accepted Answer

This is because discrimination involves charging different prices to different customers based on their willingness to pay or other non-cost factors such as their location, age, or gender. Targeting refers to selecting a specific market segment to focus marketing efforts on. Valuation refers to the process of determining the value of a product or service. Costing refers to determining the cost of producing a product or service.

Charging Different Prices to Different Customers When These Price Differences