A store that sets its prices at the same level as the store across the mall is using the pricing objective of ________.
A)creating an image
B)status quo pricing
C)achieving greater market share
D)achieving social objectives

Question

Quizplus · Accepted Answer

Status quo pricing is when a company sets its prices at the same level as its competitors. This pricing objective is often used when a company is satisfied with its market share and does not want to disrupt the market by changing its prices.

A Store That Sets Its Prices at the Same Level