When credit card companies offer programs where customers can redeem points accumulated from purchases made using the credit card, this is an example of which type of sales promotion?
A)contests and sweepstakes
B)frequent-user incentives
C)rebates
D)premiums

Question

Quizplus · Accepted Answer

This is an example of frequent-user incentives, where customers are encouraged to make more purchases in order to accumulate points and eventually redeem them for rewards.

When Credit Card Companies Offer Programs Where Customers Can Redeem