The "long tail" effect refers to ________.
A)using four or more keywords in a search engine to get narrow and specific search results
B)the ability of consumers to use the Internet to buy items that would otherwise be difficult to obtain
C)the unknown impact that the Internet will have on commerce and culture over the coming decades
D)how some small companies are able to succeed by creating products for larger companies

Question

Quizplus · Accepted Answer

The long tail effect refers to the ability of consumers to use the Internet to buy niche products that would otherwise be difficult to obtain through traditional brick-and-mortar stores. This is made possible by the vast selection and accessibility of products online.

The "Long Tail" Effect Refers to ________