Marketers who set expectations at a very low level are likely to find that:
A) their customers will engage in an increased incidence of positive word- of- mouth recommendations.
B) they may attract price- conscious segments.
C) their customers will exhibit increased levels of dissatisfaction.
D) they may fail to attract customers.
E) they may attract many customers.

Question

Quizplus · Accepted Answer

Setting expectations too low can make a product or service seem unattractive, leading to a failure to attract customers.

Marketers Who Set Expectations at a Very Low Level Are