Which of the following statements BEST describes the process of marketing management?
A) The art and science of choosing target markets and building profitable relationships with them.
B) It focuses solely on attaining an organisation's sales goals in an efficient manner.
C) It is primarily concerned with the systematic gathering, recording, and analysis of data about target markets.
D) It focuses mostly on monitoring the profitability of a company's products and services.
E) It is defined as the field that deals with planning and managing a business at the highest level of profitability.

Question

Quizplus · Accepted Answer

Marketing management involves the art and science of identifying target markets and building profitable relationships with them through various marketing strategies. It encompasses everything from market research to product development, pricing, promotion, and distribution. It is a holistic approach to managing a company's marketing efforts to meet business objectives.

Which of the Following Statements BEST Describes the Process of Marketing