The step that follows concept testing in the new product development process is:
A) test marketing.
B) concept testing.
C) creating a prototype.
D) business analysis.
E) commercialisation.

Question

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The Answer of The step that follows concept testing in the new product development process is:
A) test marketing.
B) concept testing.
C) creating a prototype.
D) business analysis.
E) commercialisation.

The Step That Follows Concept Testing in the New Product