Since pricing is of primary importance to the firm, it should be considered in isolation from the other elements of the marketing mix.

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Quizplus · Accepted Answer

Pricing should not be considered in isolation from the other elements of the marketing mix as it interacts with and affects other elements such as product, place and promotion. A holistic approach to the marketing mix should be taken to ensure a successful pricing strategy.

Since Pricing Is of Primary Importance to the Firm, It