The ease with which it can be applied is the primary reason many firms have turned to value- based pricing.

Name: The ease with which it can be applied is the primary reason many firms have turned to value- based pricing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Value-based pricing is primarily chosen for its ability to align prices with the perceived or actual value to the customer, rather than its ease of application, which can actually be quite complex and requires deep understanding of customer perceptions and value drivers.

The Ease with Which It Can Be Applied Is the Primary