An approach to pricing that starts with the customer benefits relative to key competitors and sets prices according to these factors is BEST described as:
A) value pricing.
B) uniform delivered pricing.
C) competitive prices.
D) product- form pricing.
E) customer- segment prices.

Question

Quizplus · Accepted Answer

This approach is called value pricing, which sets prices based on the perceived value that the customer receives from the product compared to competitors. It focuses on the benefits that customers receive, rather than the cost of producing the product or what competitors are charging.

An Approach to Pricing That Starts with the Customer Benefits