Under which of the following conditions are buyers MOST likely to be price insensitive?
A) when products are high quality or exclusive
B) when products are difficult to compare
C) when substitutes are rare
D) when products are unique
E) all of the above

Question

Quizplus · Accepted Answer

All of the above conditions make buyers more likely to be price insensitive. High quality or exclusive products may be seen as worth the higher price. Difficult-to-compare products make it harder for buyers to assess value and may make them less sensitive to price. Rare substitutes mean that there are few alternatives for the buyer, making price less of a factor. Unique products may also be seen as worth the higher price due to their individuality.

Under Which of the Following Conditions Are Buyers MOST Likely