Customers are MORE likely to be price sensitive in all of the following conditions, EXCEPT:
A) switching costs are low.
B) it is difficult to compare suppliers.
C) price is used as a sign of product quality.
D) some, or all, of the price is paid by others.
E) the expenditure is small.

Question

Quizplus · Accepted Answer

The Answer of Customers are MORE likely to be price sensitive in all of the following conditions, EXCEPT:
A) switching costs are low.
B) it is difficult to compare suppliers.
C) price is used as a sign of product quality.
D) some, or all, of the price is paid by others.
E) the expenditure is small.

Customers Are MORE Likely to Be Price Sensitive in All