Which of the following is a common pricing objective?
A) current profit maximisation
B) product- quality leadership
C) market- share maximisation
D) survival
E) all of the above

Question

Quizplus · Accepted Answer

All of the options listed are common pricing objectives for businesses. Current profit maximization focuses on achieving the highest possible profit in the short term, market-share maximization aims at capturing a larger portion of the market, survival can be a critical objective for businesses in tough competitive conditions or in times of economic downturn, and product-quality leadership involves setting prices that reflect the high quality of products or services offered.

Which of the Following Is a Common Pricing Objective