When a single firm sets up two or more marketing channels to reach one or more customer segments the result is:
A) multi- level marketing.
B) symbiotic marketing.
C) megamarketing.
D) horizontal marketing.
E) multichannel networks.

Question

Quizplus · Accepted Answer

When a single firm sets up two or more marketing channels to reach one or more customer segments, it is engaging in multichannel marketing. This approach allows a company to cover a wider market and cater to different customer preferences and needs through various channels.

When a Single Firm Sets Up Two or More Marketing