Comparative advertising is never used in conjunction with persuasive advertising.
Correct Answer:
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Q167: An advertiser wants to buy space on
Q168: Reminder advertising is most likely to be
Q169: Media that carry messages without personal contact
Q170: Media selection involves balancing media vehicles' cost
Q171: In the case of print advertisements, less
Q173: In the growth stage of the product
Q174: Rational appeals relate product attributes or features
Q175: Informative advertising works best for growing and
Q176: A firm focusing on sales force promotion
Q177: Persuasive advertising becomes more important as competition
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