The distinct benefits of _________are its ability to communicate, its ability to act as an incentive, and its invitation to consumers to buy now.
A) personal selling
B) advertising
C) public relations
D) direct mail
E) sales promotion

Question

Quizplus · Accepted Answer

The benefits mentioned in the statement (ability to communicate, act as an incentive, and invitation to buy now) are all attributes of sales promotion. Personal selling also has the ability to communicate one-on-one but may not necessarily be an incentive or invitation to buy now. Advertising and public relations have the ability to communicate but may not necessarily act as an incentive or invitation to buy now. Direct mail may have the ability to act as an invitation to buy now but may not necessarily have the ability to communicate or act as an incentive.

The Distinct Benefits of _________Are Its Ability to Communicate, Its