Which of the following statements about international advertising is FALSE?
A) Some countries regulate the size of advertising budgets.
B) Global advertisers do not always use standardised advertising in different geographic markets.
C) A major consideration for global advertisers is the extent to which advertising should be standardised or adapted.
D) Australian regulations do not permit the use of imported advertisements.
E) Standardised advertising across various different geographic markets generally delivers cost benefits.
Correct Answer:
Verified
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