In developing alliance strategies, a market follower should consider the alliance configuration of small units, communication lines and relationships enabling rapid decision- making and implementation, low cost structures.

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In developing alliance strategies, a market follower should consider the alliance configuration of small units, communication lines, and relationships enabling rapid decision-making and implementation, as well as low-cost structures. These factors can help the company be more agile and competitive in the market.

In Developing Alliance Strategies, a Market Follower Should Consider the Alliance