A company that engages in rapid imitation of leading products or services and has moderate country market coverage with an emphasis on price- sensitive markets is known as a:
A) global leader.
B) global follower.
C) global nicher.
D) global challenger.
E) none of the above

Question

Quizplus · Accepted Answer

A company that engages in rapid imitation of leading products or services and has moderate country market coverage with an emphasis on price-sensitive markets is known as a global follower. They follow the strategies of the market leader and try to offer similar products or services at a lower price to target price-sensitive markets. They have moderate market coverage, not as extensive as the global leader, and may not have as strong a brand image. Global challengers are companies that aggressively compete with global leaders but have a limited market presence. Global nichers are companies that serve a particular market segment with specialized products or services.

A Company That Engages in Rapid Imitation of Leading Products