A company that enjoys high levels of loyalty from its most profitable market segments would be said to have high levels of:
A) share of purse.
B) brand equity.
C) share of wallet.
D) customer equity.
E) share of mind.

Question

Quizplus · Accepted Answer

Customer equity refers to the total value of a company's customer base over time. A company with high levels of loyalty from its most profitable market segments is likely to have high customer equity, as these loyal customers will continue to generate revenue for the company over time. Share of purse and share of wallet both refer to the portion of a customer's spending that goes to a particular brand or company, but neither fully captures the overall value of a customer to a company. Brand equity refers to the value of a brand in the marketplace, but does not specifically measure customer loyalty or revenue generation. Share of mind refers to the extent to which a particular brand or product is top-of-mind for consumers in a given product category, but again, does not necessarily reflect customer loyalty or revenue generation.

A Company That Enjoys High Levels of Loyalty from Its