The process of identifying and assessing key competitors is known as a:
A) competitor identification.
B) strategic intent.
C) competitive marketing.
D) competitive advantage.
E) competitor analysis.

Question

Quizplus · Accepted Answer

The process of identifying and assessing key competitors is known as competitor analysis. This involves evaluating the strengths and weaknesses of competitors, their strategies, and the potential threats they may pose to the company's own success.

The Process of Identifying and Assessing Key Competitors Is Known