When conducting a competitor analysis, marketers use a variety of information sources. Which of the following is LEAST likely to be a useful source of information for the competitor analysis?
A) secondary data
B) marketing text books
C) primary research
D) personal experience
E) syndicated data

Question

Quizplus · Accepted Answer

Marketing textbooks are the least likely to be a useful source for competitor analysis because they generally provide theoretical knowledge and broad marketing principles rather than specific, up-to-date information about competitors.

When Conducting a Competitor Analysis, Marketers Use a Variety of Information