Which of the following strategies would NOT normally be indicated for a market leader?
A) expand market share
B) full frontal attack
C) protect market share
D) expand total market
E) all of the above

Question

Quizplus · Accepted Answer

Full frontal attack is usually not indicated for market leaders as it may result in a costly and unnecessary battle with competitors. It is more beneficial for the leader to focus on expanding their market share, protecting their existing market share, and/or expanding the total market. Therefore, option B is the correct answer.

Which of the Following Strategies Would NOT Normally Be Indicated