A new youth segment has been observed by some demographers. Aged between 10 and 14, this segment is perceived as maturing much more quickly and seeking the goods and services previously reserved for the 19- 21- year- old markets. This segment is known as:
A) tweens.
B) millenials.
C) teens.
D) cruisers.
E) treens.

Question

Quizplus · Accepted Answer

Tweens is the term used to describe the youth segment aged between 10 and 14 who are perceived to be maturing quickly and seeking goods and services previously reserved for older teenagers and young adults. Millenials typically refer to the generation born between the early 1980s and mid-1990s, while teens generally refer to the 13-19 age group. Cruisers and treens are not commonly recognized terms in this context.

A New Youth Segment Has Been Observed by Some Demographers