Product and brand images are generally composed of the consumer's beliefs about the product.

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Product and brand images are often formulated by the consumer's perceptions, beliefs, and experiences of the product or brand. These perceptions may be influenced by marketing efforts, word-of-mouth recommendations, or personal experiences with the product. As such, the image of a product or brand is a reflection of the consumer's beliefs about that product or brand.

Product and Brand Images Are Generally Composed of the Consumer's