When introducing a new product, an innovating firm typically directs its marketing efforts toward innovators and the early adopters.

Question

Quizplus · Accepted Answer

This is because innovators and early adopters are more likely to embrace and try out new products before the majority of the market. Once they see the benefits and value of the product, they may spread the word and influence others to adopt it as well.

When Introducing a New Product, an Innovating Firm Typically Directs