Select the words that BEST complete the following sentence. For low involvement consumers, ad repetition creates brand ____ rather than brand ____ .
A) attitude; personality
B) awareness; recall
C) familiarity; conviction
D) recognition; conviction
E) recognition; recall

Question

Quizplus · Accepted Answer

For low involvement consumers, repeated exposure to an ad or brand creates familiarity, but not necessarily a strong conviction or attitude towards the brand. They may recognize the brand but not necessarily remember specific details about it (recall). Therefore, choice C is the most appropriate answer for the sentence.

Select the Words That BEST Complete the Following Sentence