In low- involvement purchases, consumers often skip or reverse some of the stages of the:
A) evaluation of alternatives.
B) buyer decision process.
C) information search.
D) pre- purchase trial.
E) none of the above

Question

Quizplus · Accepted Answer

In low-involvement purchases, consumers tend to go through fewer stages of the buyer decision process. This means that they may skip or reverse some of the stages, such as evaluation of alternatives, information search, and pre-purchase trial. Therefore, the best choice is B, buyer decision process.

In Low- Involvement Purchases, Consumers Often Skip or Reverse Some