Which of the following approaches to segmentation would NOT normally be associated with business markets?
A) demographic characteristics
B) operating characteristics
C) situational factors
D) psychographics
E) personal characteristics

Question

Quizplus · Accepted Answer

Psychographics, which involve attitudes, beliefs, values, and personality characteristics, are more commonly used to segment consumer markets rather than business markets. Business markets typically use segmentation based on operating characteristics, situational factors, and personal characteristics such as job function or industry. Demographic characteristics may also be used in some cases.

Which of the Following Approaches to Segmentation Would NOT Normally