If the positioning strategy offers a difference not offered by others or is offered in a sufficiently different way from others, it meets the criterion of:
A) importance.
B) superiority.
C) profitability.
D) pre- emption.
E) distinctiveness.

Question

Quizplus · Accepted Answer

The criterion being described is "distinctiveness," as it refers to a positioning strategy that offers a difference not offered by others or is offered in a sufficiently different way from others. The other answer choices - importance, superiority, profitability, and pre-emption - do not quite match the specific definition being described here.

If the Positioning Strategy Offers a Difference Not Offered by Others