The seller identifies market segments, selects one or more of those segments, and develops products and marketing mixes tailored to each segment in:
A) micromarketing.
B) mass marketing.
C) product- variety marketing.
D) target marketing.
E) segment marketing.

Question

Quizplus · Accepted Answer

The practice of identifying specific segments of the market and creating products and marketing mixes tailored to those segments is called target marketing.

The Seller Identifies Market Segments, Selects One or More of Those