The practice of mailing advertisements only to the most likely prospects is called
A) discriminatory mailing.
B) focused mailing.
C) mail list trimming..
D) predatory mailing.
E) targeted direct mail.

Question

Quizplus · Accepted Answer

Targeted direct mail is the practice of mailing advertisements to the most likely prospects, based on a number of factors such as demographics, past purchase behavior, and geographic location. This approach is more efficient and effective than mass mailing to a general audience, as it allows companies to tailor their message to a specific group of individuals who are most likely to respond positively to the offer. This can lead to higher response rates and a better return on investment for the company.

The Practice of Mailing Advertisements Only to the Most Likely