Dean recently had a BRZ broadband connection installed. However, the connection was bad and he didn't get the quality he required. He contacted BRZ about the problem, but the company did not solve his problem. Dean switched to Blue Broadband. Which of the following was the cause of Dean's switching behavior?
A) involuntary switching
B) competition
C) response to service failure
D) service encounter failures
E) inconvenience

Question

Quizplus · Accepted Answer

Dean's switching behavior was in response to service failure. He experienced a bad connection and contacted the company, but they did not solve his problem, which led him to switch to a different provider. This indicates that his decision to switch was motivated by dissatisfaction with the service he received from BRZ.

Dean Recently Had a BRZ Broadband Connection Installed