Marketers must judge each potential brand extension by how effectively it leverages existing brand equity from the parent brand, as well as how effectively, in turn, it contributes to the parent brand's equity.

Question

Quizplus · Accepted Answer

Marketers need to evaluate the potential brand extension based on how well it utilizes the existing equity of the parent brand and how well it adds to the parent brand's equity. Therefore, the statement is true.

Marketers Must Judge Each Potential Brand Extension by How Effectively